The year 2022 has been more turbulent than most for changes in digital marketing trends. The COVID-19 epidemic, ongoing 5G deployment, fast changing data legislation, and the prospect of a recession are all having a significant impact on the digital world and posing new problems for marketers.

What have 2022 marketers been doing well so far, and how might your company adopt their approach? The top 5 digital marketing trends for the rest of the year are listed below.

1.more independent data

The most significant trend is also the one that is least obvious. Google will stop using third-party cookies in the first half of 2023, so marketers must continue to be in charge of their data collecting. Without these cookies, marketers would be deprived of a wealth of useful information. Additionally, targeted advertisements will almost disappear (in their current form, at least).

Marketers will find their departments in crisis mode if they are unprepared for the data faucet to shut off. As a result of Apple changing its privacy rules for iPhone users, we already saw what happened to Facebook (spoiler: Facebook's shares saw the greatest one-day decline in market history).

Businesses are integrating data-collection structures into their campaigns as a way to get ready for this significant transformation. Direct data collection methods include using email, CRM software, surveys, and social media interactions to start down the path to data independence.

2.Shopping-friendly live streaming

Although the prevalence of video marketing is not a recent development in online advertising, 5G is altering the landscape of video accessibility. Now that livestreams quickly buffer in HD, more viewers can access live content, and marketers can respond to their consumers' requirements in real-time.

Given that viewers spend three times as much time watching live material as they do pre-recorded content, this is perfect for advertisers.

Sephora's shoppable livestreams are an excellent illustration of how companies can develop a personal connection with consumers while providing useful content. Products then hardly need to be pitched

A strong plan is the first step in livestream selling. Develop your voice, creatively include your company identity, and invest in tools that will make your movies lively and arresting, such green screen backdrops and no-cost sound effects.

3.Mobile VR/AR Experiences in 5G

Although virtual reality (VR) and augmented reality (AR) have been for some time, the game industry has given them the greatest attention (is anyone still playing Pokémon GO?). That's all changing with the arrival of 5G.

Now that mobile consumers are in such plenty, they will have the bandwidth needed for smooth VR/AR experiences.

With the popularity of online shopping at an all-time high, AR is being utilized for virtual product demos, furniture testing, and clothing fittings. Major labels like Adidas and Tommy Hilfiger are following suit. Popular apparel store Etsy already has an AR function on its app.

Additionally, VR is altering how businesses connect with customers. Brands may either put their products in the hands of potential customers or move their customers to immersive settings (like courtside during an NBA game). With its virtual "How To" function, which instructs customers on how to complete do-it-yourself home repair projects in VR, Lowe's has opted for the latter.

4.Visual Narrative

The typical homepage or blog post won't cut it anymore. Customers prefer immersive experiences that combine text, graphics, and video.

This is due to the learning processes in our brains, not merely the general lack of attention span. Visuals are easier for most individuals to remember and engage with because they are visual learners. In actuality, visual material generates 180 percent more interaction than text-only content.

Brands can use 5G to their advantage by using articles or a whole website as a story platform. A few techniques to improve visual appeal include adding background video to homepages, video-based product descriptions to product pages, and animations to blog entries. These experiences can be produced without the aid of a production team. Your content can gain a ton of depth by using stock footage and a freelance graphic designer.

For examples, visit the Gucci website, which at the present does some of the best visual storytelling.


5.Marketing focused on value

(Image credit: pexels)

In a sense, social media has humanized brands. They now have voices and personalities that customers can engage with (a prominent example of this is Wendy's Twitter campaign). Customers now anticipate brands to have similar values to those of regular people.

Therefore, businesses need to provide more than simply a fix for a problem. Consumers need to feel confident opening their wallets if they want to do business with them.

Consumers place diversity and sustainability at the top of their lists of key values, and they are more than willing to stop buying products from companies that don't uphold these ideals.

To persuade customers, brands cannot just run an advertisement that is inclusive or give a donation. Every aspect of a firm, from marketing to customer service to workplace culture, must reflect their basic principles.

The recent migration of companies from Russia as a result of the invasion of Ukraine serves as an illustration of the lengths to which brands will go in 2022 to uphold their basic principles.

Changing Your Digital Marketing Approach

The year 2022 will be a turning point for digital marketers. The world is moving away from third-party cookies, toward 5G, and out of the pandemic. As a result, many of the top digital trends of this year are in the planning stages, such as developing data collection frameworks and getting ready for new campaigns that use 5G technology.

There is more danger for marketers in this new region. Although we are unsure of what will succeed and what won't, we do know that brands who are successful will seize this interim phase and be better equipped to face difficulties in 2023 and beyond.

Five Trends That Will Enhance Human Experiences In The Future

Contributors to Entrepreneur are free to share their own opinions.

You're reading Entrepreneur Middle East, a global Entrepreneur Media subsidiary.

A significant digital revolution occurred at the start of the twenty-first century and is continuously reshaping numerous sectors and industries today. Today, organizations are utilizing the potential of technology in every industry, from healthcare to textiles.

I've always believed that a variety of revolutions, including digital ones, have occurred throughout human history. But what sets the current transition apart from the others in one particular way? And the only thing that comes to mind when I consider this is human experience.

Today, our priorities go beyond simply offering a high-quality product at a fair price. While that is crucial, consumer experience has also taken center stage. Technology has given rise to a number of fresh approaches for enhancing human experiences while giving priority to human emotions.

Because of this, I think that businesses who have strong customer-centric strategies will succeed on the new battlefield that is the human experience. The emphasis on enhancing the human experience has therefore gained speed, and the enormous potential of the new frameworks that have been built and are still in the works.

Due to this, I've listed below my top five predictions for five trends that I think will improve people's experiences in the future. Technology will not only enable businesses to prioritize emotional intelligence, but it will also make society more inclusive.

1. There will be more interaction between the physical and digital worlds The line between the digital and physical worlds has already vanished. It is accurate to state that all innovation is truly taking place at the nexus of "online" and "offline," given the world's extraordinary velocity of evolution.

We see it all around us, from international corporations to entrepreneurial endeavors. Future trends are probably going to follow this one. Traditional frameworks will converge with more advanced, innovative technology as the emphasis on delivering a comprehensive client experience grows.

In actuality, the procedure has already begun. Take telemedicine for instance. Patients are unable to see doctors in numerous countries throughout the world. Healthcare experts developed telemedicine, a framework that makes use of contemporary technology to communicate with patients who are unable to visit a hospital, to address this issue.

But this was just the beginning. Better frameworks are being created today to address a variety of healthcare issues, including the improvement of data security models, the use of artificial intelligence and machine learning, virtual reality (VR), and others.

The use of virtual reality in healthcare intrigues me a lot. Did you know that doctors can use it to simulate surgeries? Software has been created to train surgeons and medical professionals to work at a higher level. In addition, a research by the Harvard Business Review found that experts with VR training performed over 200 percent better than doctors with standard training.

As for other economic sectors, we may observe how digital components like sensors are replacing physical ones in supply chains. Costs may be easily managed by businesses, and they can easily keep track of their inventory. For predicting supply and demand, algorithms are also used.

Future trends like this are probably going to develop and continue to innovate the business sector. Companies will continue to use technology to forecast the results of their goals, enhance customer service, increase productivity, and increase return on investment as the physical and digital worlds merge (RoI).

2. Consumer need for personalisation will increase. How many of you have encountered the question “How was your experience?” in forms or emails? Although you could consider it to be simply another duty, it demonstrates how businesses are putting a greater emphasis on the unique emotional experience.

User experience (UX) is evolving to become more emotionally intelligent as we get more connected. A personalized experience will undoubtedly surpass just serving the demands of the customer as the top priority for businesses. More than simply items are involved now. It relates to consumer experience (CX). What do you offer and how are your customer experience methods superior than others'?

As time goes on, there will be more rivalry in the field of individualized consumer experiences. This demonstrates how the whole customer experience is also prioritized in addition to the user experience.

Designs must be straightforward, individualized, and simple to use. I have observed a lot of UX professionals make the error of overcomplicating their designs in an effort to make them stand out. When there is a lot of information on one page, it becomes complicated rather than clear. You would simply switch to another website if you couldn't readily discover something, right?

Businesses are already beginning to realize this. Because of this, I think that delivering a tailored, yet straightforward, user experience will be another major trend we see in the upcoming years.

Related: The Future Of The Hospitality Industry Will Be Shaped By These Five Trends

3. B2B technology will move closer to the consumer. Think again if you believe that traditional face-to-face sales methods will still be effective in 2022. Digital interactions are now much more common than physical ones as people communicate with one another online.

Would you like to go to the meeting? Set up a Zoom meeting and gather everyone in one location. Do you wish to make a promotion or product announcement? Just share it on social media. Do you wish to assess the monthly development of your team? Software is available for it. These are just a few instances of how interactions are increasingly taking place digitally.

The consumerization of B2B technology is crucial for this reason above all others. Future trends indicate that consumerization will more focus on the customer experience. This is because customers will visit store B if they can't find a particular item at store A. Today's consumers primarily shop online and browse on their phones. This is digital shopping.

But it's already taking place. Companies are currently adjusting their CX strategy to take into account customer needs. Companies must be prepared for that, whether customers demand customization, product diversity, or anything else at all.

4. The UX's emotional intelligence will increase Companies must develop emotional intelligence if they want to provide value for their customers. I've came across numerous study studies that show how teams struggle to collaborate if an emotionally intelligent culture is not prioritized.

It is obvious that emotions are important in every part of life. Then why is it excluded from the customer experience? The majority of our choices are influenced by our feelings. How we feel affects all of our decisions, including what we decide to buy and what we decide to wear.

This might not seem like something you need to work on personally. However, in order to increase sales, businesses are now giving emotional intelligence top priority. Why not concentrate on that if feelings are what drive decisions? Businesses may undoubtedly take advantage of such in the digital age.

The development and improvement of emotional intelligence algorithms will help businesses draw in more customers. In the future, the challenge will be to design products and services that generate favorable emotions in the clients. And what is the best approach to do this? CX with emotional intelligence.

5. Design must be more accessible and inclusive. We can now communicate thanks to technology. Location is just irrelevant today, whether you are in Kenya or Poland. UX and CX designers are now aiming to make technology usable for everyone. Additionally, this is a success for strong individuals who will now be able to use items more skillfully, not just for marginalized communities.

Making sure that all goods and services are available to everyone should be the ultimate objective. People are more likely to associate with a brand when they feel respected, included, and included.

Additionally, in order to attract diversity, businesses need to get rid of any unconscious bias and build relationships with their clients so that they feel valued. Many businesses are hiring personnel from various racial and ethnic origins in an effort to create this internal shift. After all, a company headed by individuals with diverse backgrounds can think holistically.

I think marketing has a big part to play in showing customers how much a business values diversity. I now see individuals working in the cosmetics sector creating goods for all skin tones and types. Campaigns with catchphrases like "we're worth it" and "all varieties of lovely" demonstrate how businesses may win over customers by demonstrating their commitment to diversity. There will undoubtedly be a lot more advertisements like this in the future. To make everyone feel welcome, UX and CX will continue to be varied and inclusive.

In the modern era, brands must keep in mind that their strategies, products, and services are how they communicate with their target audiences. As a result, giving customers a complete experience is something businesses should prioritize rather than ignore. However, many businesses are still taking their time implementing the transition, despite the publicity surrounding it and the advantages it may offer. But I constantly ask myself: How long can they put it off? More than ever, designing human experiences is crucial. You must begin, whether you do it by fostering diversity or by producing emotionally intelligent designs. Only those who take timely action will prevail in this revolution, which is now upon us.