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Facebook vs. Instagram for marketing is a decision you'll likely have to make at some time. Both are excellent platforms.

Instagram has more than 2 billion monthly active users, compared to Facebook's over 3 billion. Facebook is the obvious choice if you want to reach as many people as you can, right? The solution is not that easy.

Of course, you don't want to waste your marketing dollars on a venue that won't yield the finest outcomes. So that you can make an informed choice, keep reading to learn more about the main distinctions between Facebook and Instagram marketing.

Instagram vs. Facebook: audience

Instagram is the place to be if you're attempting to promote to young people. Teen users on Instagram outnumber those on Facebook by more than three to one.

This is not good news for Instagram in terms of education, as Facebook has almost twice as many college grads as Instagram's user base.

Facebook Ads vs. Instagram Ads

Instagram and Facebook advertising are pretty similar. Both of these give you the ability to target your audience and inform them about your company in a way that is more interesting than a standard advertisement. However, there are certain distinctions between the two that may favor one over the other for your company.

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Instagram advertisements cost more.

Advertisers spend twice as much per click on Instagram as they do on Facebook. Therefore, Instagram might not be the greatest location to advertise if you're on a tight budget.

Increased Reach for Facebook Ads

Instagram has fewer users than Facebook overall. When you are exposed to a bigger audience, your chances of generating leads increase.

Reasons Businesses Use Instagram Marketing

Most businesses utilize Instagram as a visual storytelling platform where they can interact with their followers. The typical user uses the platform for at least 30 minutes each day. Therefore, it's a terrific way to connect with customers who are already interested in other brands.

 

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How and Why Companies Use Facebook Marketing

You can target your audience on Facebook in a number of ways, such by age group, gender, hobbies, and location, to ensure that your brand message is seen by the correct people. There are many ways to contact your target market on Facebook because of its enormous user base (more than 2 billion active monthly users).

If you decide to pursue this marketing strategy, review the definition of social media listening and include it into your plan.

Enhance Your Social Media Presence with Style

The easiest approach to choose between Facebook and Instagram for your business is to look at your target market and determine where they spend their online time. If they spend the most of their time on Instagram, you should probably concentrate your efforts there. Facebook would be a better option if not as it has the most users of any social network.

To understand how to increase traffic and sales from your social media initiatives, read our marketing blogs before contacting your potential consumers.